The print below is a good summary of a triumphal arch in Rome and the use made of it: so called "triumphs". The attribution of a triumph to a general followed strict rules, both in the conditions required to be granted it by the Senate as well as in the form it had to follow.
A Triumph, like the games at the Circus Maximus or the Colosseum was a tight mix of popular spectacle aimed at maximizing the propaganda value of foreign campaigns and religious ceremony required to give everything the stamp of divine authority. Hence the final destination of the triumphal march: the temple of Jupiter up on the Capitoline hill.
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